Colleges have tremendous circulation of their bulletins and
newspapers. Their price per run on advertising is very
inexpensive for the number of prospects reached. Believe it
or
not, multi-millions of dollars are spent by students each
semester.
If you have a new idea or product, run a test ad in one or
more
of the publications and see if you get results. Usually a
less
expensive 1" ad will let you know whether your product
or
service is going to pull or not. If your test ad proves
successful, then you may want to go to a larger ad or even a
display-type ad and increase your coverage to include more
bulletins and newspapers.
Another way to distribute your product is to advertise for a
student on campus to represent you on a commission basis
and be
your dealer. Usually there are several students who would
love
to have the opportunity to make some extra money. A good way
to
find the right person
is by resume qualifications or actually
calling them on the phone and talking it over with them.
Finding the key person could result in many easy dollars in
your
pocket.
In the past, some of the biggest sellers on campus have been
radio and stereo equipment, music tapes, car repair manuals,
study aids, self-improvement booklets and tapes, school fads
of
various natures, and any kind of special or different steins
for
drinking beer. Any new idea or product you may be able to
come
up with could be very advantageous to you in the form of
increased sales.
Advertising in college bulletins and newspapers gains more
results during the first three days of the week. When
ordering
advertising, it is best to specify that your ad appear in
the
Monday-Wednesday editions. Thursday is okay, but Friday is
definitely out; minds seem to drift toward plans for the
weekend, leaving little interest for purchasing.
Write to the enclosed list of publications. Ask for their
rates
and circulation. All
of them will respond to your needs and
many of them will call you and discuss whatever plans you
have
for advertising. They will work with you to try to see that
you
get the most response from any type ad you may run.
We sincerely hope this report helps you in gaining sales
and is
an instrument in the
growth of your company. You cannot beat
the circulation of prospects
reached for the dollars spent.
Have a good year!
50
LEADING COLLEGE BUYING POWERS
University
of Oregon
Daily Emerald
P.O. Box
3159
Eugene,
OR 97403
Circ. 10,500 daily
University
of Arkansas
Arkansas
Traveler
Hill Hall 304
Fayetteville,
AR 72701
Circ. 8000 bi-weekly
University
of Mississippi
Daily Mississippian
University,
MS 38677
Circ. 10,000 daily
University
of Washington
The Daily
144 Communications DS-20
Seattle,
WA 98195
Circ. 18,000 daily
University
of Texas
at Arlington
P.O. Box
19038
Arlington,
TX 76019-0038
Circ. 18,000 daily
University
of Virginia
The Cavalier Daily
Newcomb Hall
Charlottesville,
VA 22901
Circ. 13,000 daily
Illinois
State
University
Vidette
Normal,
Il 61761
Circ. 22,000 daily
Ball
State
University
Munci,
IN 47306
Circ. 14,000 daily
Florida
State
University
P.O. Box U-7001
Tallahassee,
FL 32306
Circ. 46,000 daily
Jackson
State
University
Jackson,
MS 39217
Circ. unknown
Indiana
State
University
The Indiana
Statesman
Tirey Memorial Union Annex, ISU
Terre Haute,
IN 47809
Circ. 14,000 daily
West
Texas
State
University
College
of Arts
and Science
Canyon,
TX 79016
Circ. unknown
Texas
Southern University
3100 Cleburne
Avenue
Houston,
TX 77004
Circ. 15,000 weekly
Spelman
College
Spelman Spotlight
P.O. Box
40
Atlanta,
GA 30314
Circ. unknown
Wright
State
University
The Daily Guardian
Dayton,
OH. 45435
Circ. 4,000 daily
University of South
Florida
Oracle
Let 472, Arts and Letters Bldg.
Tampa,
FL 33620
Circ. 25,000 daily
Ohio
State
University
The Lantern
281 Journalism Bldg.
242 W. 18th St.
Columbus,
OH 43210-1107
Circ. 31,000 daily
Montana
State
University
Exponent
Strand
Union Bldg.
Bozeman,
MT 59715
Circ. 8,000 bi-weekly
Texas
Tech.
University
P.O. Box
4080
Lubbock,
TX 79409
Circ. 17,000 daily
University
of Florida
The Alligator
P.O. Box
14257
Gainesville,
FL 32604
Circ. 43,000 daily
Iowa
University
111 Communications Center
Iowa City,
IA 52242
Circ. 20,000 daily
Bowling Green
State
University
The BG News
106 University Hall
Bowling Green,
OH 43403
Circ. 11,000 daily
Morgan
State
University
Spokesman
Cold Spring Ln.
& Hillen Rd.
Baltimore,
MD 21239
Circ. 4,000 bi-weekly
East
Texas
State
University
The East Texan
Box D - ET Station
Commerce,
TX 75428
Circ. 7,000 bi-weekly
San Francisco
State
University
Dept. of Journalism
1600 Holloway Ave.
San Francisco,
CA 94132
Circ. 10,000 weekly
Auburn
University
The Auburn
Plainsman
1st Floor, Foy Union Bldg.
Auburn,
AL 36849
Circ. 18,500 weekly
Winona
State
University
Winonian
Winina,
MN 55987
Circ. unknown
Washington
University
Student Life
St. Louis,
MO 63130
Circ. 8,300 weekly
University
of Tulsa
Collegian
600 So. College
Tulsa,
OK 74104
Circ. 4000 weekly
University
of Maryland
Diamondback
College Park,
MD 20742
Circ. 21,000 daily
University
of Kentucky
The Kentucky
Kernel
210 Journalism Bldg.
Lexington,
KY 40506
circ. 18,000 daily
Boston
College
The Heights
Chestnut Hill,
MA 02167
Circ. 9,500 weekly
Seton
Hall
University
The Setonian
S. Orange,
NJ 07079
Circ. 10,500 Weekly
Pace University
Pace Plaza
New York,
NY 10038
Circ. unknown
University
of New Mexico
Student Publications
P.O. Box
20
Albuquerque,
NM 87131
Circ. 30,000 weekly
University
of Wisconsin
Union Box
88
P.O. Box
413
Milwaukee,
WI 53201
Circ. unknown
University
of Tennessee
5 Communications Bldg.
Knoxville,
TN 37996-0314
Circ. 15,000 daily
Cal
State
University,
Long Beach
SS/PA-010
1250 Bellflower
Blvd.
Long Beach,
CA 90840
Circ. 20,000 daily
Northwestern University
N.O. News
360 Huntington Ave.
Boston,
MA 02115
Circ. 21,000 weekly
University
of Wisconsin,
Stout
The Stoutonia
Menomonie,
WI 54751
Circ. 7,000 weekly
Texas
Christian
University
The Daily Skiff
P.O. Box
32929
Circ. 5,500 monthly
University
of Wisconsin,
La Crosse
Racquet
La Crosse,
WI 54601
Circ. 5,000 weekly
Washington
State
University
The Daily Evergreen
P.O. Box
2008 C.S.
Pullman,
WA 99164
Circ. 20,000 daily
San Jose
State
University
Spartan Daily
San Jose,
CA 95192
Circ. 15,000 daily
Portland
State
University
Vaanguard
P.O. Box
751
Portland,
OR 97207
Circ. 17,000 bi-weekly
Valdosta
State
College
The Spectator
VSC Box
194
Valdosta,
GA 31698
Circ. unknown
Kent
State
University
Daily Kent Stater
Kent,
OH 44242
Circ. unknown
Georgia
State
University
Signal
Box
695 University
Plaza
Atlanta,
GA 30303
Circ. 10,000 weekly
Arizona
State
University
State Press
15 Matthews Center
Tempe,
AZ 85287
Circ. 40,000 daily